The fierce competition for construction companies online make them struggle with their online marketing strategy. One challenge with their digital marketing is that as much as they have wonderful designs, the right audience never get to see them. In order to work with more satisfied customers, increase their reach and grow their market, construction companies can take advantage of the following helpful digital marketing tips.
Most people would rather watch content rather than read about it and this makes using video content as part of the marketing strategy ideal. Using video content is helpful because it helps to boost rankings. When you use videos, you are able to get more personal, it helps your audience to also get a glimpse of your work, equipment and top contractors.
Another way digital marketing can work for your construction business is by using the right social media platform. It is important that you choose a social media platform that can help you showcase your visuals and graphics since this is what will attract the right clients. When you do your research, you are able to know the ideal social media page to use between snapchat, Instagram and Facebook as well as the relevant content to post that your audience will like.
By embracing local marketing, you can also take advantage of digital marketing. People tend to focus on local searches before thinking of construction firms that are far away. By adding google maps on your contact list, claiming listing on places like google my business and yelp as well as using location based keywords you easily embrace local marketing.
Consider monitoring the speed of your site and removing pop ups and auto play which can slow the speed of your site. Slow sites can easily put off potential clients. Your site also gets lower rankings if your page loads up slowly meaning that you will lose your business to your competitors.
For digital marketing to work for your construction companies, it is important that your site is mobile friendly. Mobile phones are widely used today by most people to access sites compared to the number of people who log in using desktops. One way you can ensure that people see you on mobile devices is by creating an app for your construction company where people can see what you do book appointments and chat with you while on the go.
Make a habit of commenting on content with high traffic. When you do this, you establish yourself as an authority and introduce yourself to your audience. It is easy to drive traffic back to your site when you also leave your signature on such comments.
It is important that you register yourself with many digital directories. Getting listed alongside home improvement companies helps you to get recognized locally. It becomes like a phonebook from the future.
Consider having a live chat bot. By doing this, you do not have to answer the same questions from clients. Once you have the bot, they will be able to get basic questions answered about your company.